Built from a 20-year customer question
Mailiac did not start from a theory about newsletters. It came from hearing the same practical request for years: can you help us write our newsletter?
Done-for-you newsletter service
Outsourced Newsletter Writing
Outsource newsletter writing while keeping control over tone, revisions, and final approval.
Mailiac writes the weekly newsletter so your business can stay top of mind without waiting for a quiet afternoon to write. If you do not have an email system yet, start with Moosend and use Mailiac for the weekly written newsletter. Together they give you the sending platform plus the content rhythm.
Why this matters
The hard part is not knowing email works. It is sending consistently.
Most small businesses already understand that email can bring customers back. The problem is usually simpler: ideas are hard to choose, writing gets postponed, and the newsletter slips behind more urgent work.
For 20 years, the question Mailiac heard most often was simple: can you help us write our newsletter? Mailiac now exists to solve that exact small-business problem with weekly, ready-to-review newsletters.
The proof is practical too: Mailiac's first newsletter client stayed for 15 years, because useful email work becomes part of how a business stays remembered.
Outsourced Newsletter Writing is for businesses with an email list, a real offer, and a desire to stay remembered without hiring a full internal email team.
Human context
First client stayed 15 years
Mailiac's first newsletter client stayed for 15 years, which is the clearest proof that consistent newsletter help can become a long-term business habit.
Designed for the skipped-send problem
The service focuses on the actual bottleneck: choosing an idea, writing the email, and getting something ready often enough to matter.
Human review stays in the loop
Mailiac prepares the draft. You use your judgment to ask for specific angle, tone, structure, CTA, or design changes before sending.
Fit
Best for small businesses with a list, an offer, and no internal email team.
Best fitSmall businesses, founders, consultants, coaches, stores, agencies, and service providers that want to stay visible weekly.
Good timingYou already have customers, subscribers, past buyers, leads, or website visitors who should hear from you more often.
Not the fitBusinesses with a mature internal email marketing team probably already have the writing, strategy, and production rhythm covered.
Prospect fit
Best-fit customer
A business with an offer, audience, customers, leads, or past buyers that should be contacted more consistently.
What they receive
A weekly newsletter draft, subject line, preview text, review workflow, AI-assisted revisions, and HTML they can send from their own platform.
Why they buy
They already believe email matters, but writing keeps slipping behind client work, operations, sales, and delivery.
Affiliate handoff
After a call, send this page when the prospect wants to understand the service before ordering Mailiac or setting up their email platform.
Easy cancellation
Clients can cancel anytime themselves through ThriveCart, so the service can be sold as useful weekly execution rather than a lock-in contract.
Sample newsletters
Law firm
Acme Legal Inc.
One contract clause worth checking before you sign
A plain-English reminder for founders, landlords, and service businesses.
Weekly note
The clause people skim until it matters
Before you sign a new vendor, lease, or client agreement, look for the part that explains how either side can end the relationship. A fair termination clause is not negative. It is what keeps a normal business change from becoming an expensive misunderstanding.
Book a contract review
Agency
Acme Agency Inc.
The campaign metric we check before adding budget
A quick note for teams trying to scale without guessing.
Weekly note
Scale the offer that is already proving itself
Before you add spend, check whether the current campaign is producing qualified conversations, not just cheaper clicks. The best next move is often tightening the landing page promise, follow-up email, and sales handoff before increasing the budget.
Ask for a campaign review
Webshop
Acme Goods Inc.
Back in stock: the everyday item customers keep reordering
A useful product note without turning the whole email into a discount.
Weekly note
A small restock for the routine that actually sticks
Our most reordered daily-use item is back on the shelf. Customers tell us they like it because it solves a tiny repeat problem without needing a full routine change. If you missed it last time, this is the easiest place to start.
Shop the restock
HVAC business
Acme HVAC Inc.
The 10-minute check before the next hot week
A seasonal reminder homeowners appreciate before the system is under pressure.
Weekly note
Do this before your AC has to work hard
Replace the filter, clear leaves around the outdoor unit, and make sure vents are not blocked by furniture. These small checks help airflow before the first truly hot week, when small issues become emergency calls.
Schedule a tune-up
Brick and mortar store
Acme Market Inc.
Three new arrivals worth seeing in person
A local store email that gives people a reason to stop by this week.
Weekly note
New this week on the front table
We placed three new arrivals at the front because they are easier to appreciate in person: the texture, the weight, and the small details do not really come through online. Stop by this week if you want first pick.
Visit the storeHow Mailiac works
Mailiac scans your website
The system looks at what your business does, who you help, and what content can be expanded into a useful newsletter.
You get a weekly draft
The newsletter is based on your actual focus, not a generic topic list. The aim is short, useful, sendable content.
You prompt specific changes
Human judgment enters through your review. Ask for tone, angle, CTA, structure, or design changes before the final HTML handoff.
You send from your platform
Export the finished HTML, import it into your email system, and keep showing up every week.
Common objections
"We do not have enough to say."
You probably do. Mailiac starts from your website, offer, FAQs, seasonal context, customer problems, product details, and what your business already knows.
"Our newsletter has to be comprehensive."
It does not. People are busy. One useful idea sent weekly is often stronger than a large monthly email that never gets written.
"We do not have an email platform."
Use Moosend for the sending system and Mailiac for the written newsletter. That gives you the platform plus the weekly content rhythm.
Questions
Before you choose Outsourced Newsletter Writing
Will Mailiac sound like our business?
Mailiac starts from your website and offer, then you can ask for specific changes to tone, angle, CTA, wording, or design before sending.
Do newsletters need to be long?
No. Mailiac is built around short useful newsletters sent often, because people are busy and consistency matters.
Do you send the newsletter for us?
Mailiac prepares the written HTML newsletter. You review it and send it from your own email platform.
Can we cancel ourselves?
Yes. Mailiac customers can cancel anytime themselves through ThriveCart.
Mailiac philosophy
Short newsletters sent often beat comprehensive newsletters sent rarely.
Mailiac is built around the reality that customers are busy. The point is to keep your business useful and remembered, not to publish a magazine every week. A concise email with one idea and one next step is often exactly what your list needs.
Next step
Make your next newsletter the one that actually gets sent.
Mailiac is $299/month for businesses that want a weekly written newsletter they can review, revise with specific prompts, export as HTML, and send from their own email platform.
Related Mailiac pages