Businesses had the tools
Most companies could find an email platform. That was rarely the real problem. The harder part was deciding what to send, writing it, making it look right, and getting it out the door.
About Mailiac
Mailiac started because a newsletter opportunity was hiding in plain sight.
I am Jan Winum from Denmark. I run Mailiac remotely from my laptop as a one-person business, with AI helping me turn the old newsletter bottleneck into something small businesses can finally keep up with.
The beginning
A coincidence became a business.
Mailiac began while I was working inside an agency. I noticed there was an email system we could branch out from and turn into a focused sub-brand. The opportunity was simple: businesses needed help using email, but they did not just need software. They needed confidence, support, and someone who could make the whole thing feel manageable.
So I put the Mailiac logo on it and offered a higher-support version of the service. That support was what convinced the first client, a shopping center that came through a referral from the agency.
They stayed with Mailiac for more than 15 years. That first long relationship shaped the way I still think about the service: email works best when the business has someone helping them keep the habit alive.
What kept repeating
Support mattered
The first clients valued practical help more than another login. They wanted the newsletter to become something they could trust, repeat, and understand.
The same request came back
After years of speeches, workshops, communication work, and email marketing projects, the thing I heard most often was: "If you could just help us send more newsletters."
The pivot
When AI became good enough, Mailiac changed.
For years, the missing piece was execution. Small businesses knew newsletters were useful, but writing one every week kept losing to client work, operations, sales, and everything else that had to happen first.
When AI became good enough to understand a business website, produce useful drafts, revise with direction, and create a finished newsletter workflow, I rebuilt Mailiac around that opportunity. The service today is designed around the request I had heard for years: help us send more newsletters.
Mailiac today
A small business helping other small businesses show up weekly.
Today Mailiac is intentionally lean. I run it as a one-person business from Denmark, remotely from my laptop, with AI as the production partner. That is why the service can be fast, practical, and affordable compared with hiring a freelance writer or building an internal content process.
Mailiac scans your website, drafts a designed newsletter, lets you review and request changes, then gives you HTML to copy into your email platform. You keep control of the send. Mailiac removes the blank page and the weekly writing delay.
The mission is not to make email marketing complicated. It is to help good businesses stay remembered by the people who already asked to hear from them.
Start sending
Turn "we should email more" into a weekly rhythm.
Mailiac creates a newsletter every 7 days, lets you create extra newsletters whenever you want, and gives you finished HTML to send from your own email system.